Primetime Celebrates 30 Years!

Excerpt from article written By Bill Rogers in 2012
When Ricci Wasserman was inspired to found an early childhood center in Upper Saddle River some 30 years ago, she never dreamed it would become as widely popular as her Prime Time Early Learning Centers are today. Wasserman, the founder of Prime Time Early Learning Centers, was working with children with disabilities in Englewood Cliffs, when she envisioned the concept for her early childhood program. “We had parents with disabled children who also had other children and they needed to bring them both to a quality preschool,” Wasserman said. “It was at a time of rising demand for middle class child care, early in the women’s movement. There were single working mothers, two income families, more and more women working and needing care for their children. It reflected the change in society at the time.”

So Wasserman started Prime Time Early Learning Centers, catering to the growth and development of all children from as young as six weeks through pre-Kindergarten. When Wasserman opened her first Prime Time School in Upper Saddle River, there were only 700 licensed child care facilities in New Jersey. “Now, there are more than 3,000 state-wide,” said Wasserman, who holds a B.A., M.A. and P.D. in education. Prime Time Early Learning Centers have four New Jersey locations in Edgewater, Hoboken, Paramus and East Rutherford. There are also two New York schools in Middletown and Farmingdale. “By controlling our growth and keeping our focus on only six schools, it helps to differentiate us from our franchised competition . We specialize in providing quality child care by our well trained staff, and still pride ourselves on being family owned and operated for the last 30 years.