Hoboken Summer Camp Logo all schoolsHappy Spring! Winter is behind us and spring has finally arrived. With the change in weather, many families are beginning to ask about our Summer Camp programs. Prime Time Summer Camp provides your child with all the activities and opportunities of a New York or New Jersey Day Camp program within the Prime Time familiarity and structure you rely on. While each Prime Time Center offers its own unique Summer Camp program, all are guided by a similar set of principles.

Why Summer Camp?

Children need a break from their busy school routine, and summer camp allows them to come together with their friends and peers, and have fun while learning more relaxed, environment. At Prime Time, children develop a sense of independence as they try new experiences daily. In our safe environment, children will gain self-confidence as they learn new skills and build a variety of social skills.

Why Prime Time Summer Camp?

At Prime Time, your child will spend the day being socially and physically active. We walk, run, jump, climb and splash or swim throughout the summer. Our non-competitive camp program builds your child’s self-confidence by offering activities and diverse opportunities to succeed by learning the importance of communication and respect for one another. They will learn teamwork, sharing and conflict resolution; important skills as they grow and experience more complex social situations.

By unplugging from technology and taking a break from television, tablets and the internet each day, your child will have the opportunity to develop creative skills and engage in the real world. Our camp counselors encourage children to enhance their sports abilities, artistic talents, and their adventure skills. Camp Directors have planned a fun and exciting summer filled with field trips, enrichment activities, and pool days, while our younger children will enjoy water play daily in our outdoor play areas. If your child doesn’t participate in field trips, we have enrichment activities and visits from animal specialists, magicians, clowns and cookie bakers to teach and demonstrate new and fun activities at the Center.

Our proprietary Growing Green and STEM Education programs are integrated into your child’s camp day. Our Growing Green program teaches children to be stewards of our earth by introducing concepts of reducing, reusing and recycling. STEM education creates critical thinkers and innovators. Our STEM program introduces children to science, technology, engineering and math with fun activities incorporating these concepts.
Prime Time offers the best experience for your child as they indulge in the fun of day camp, while you feel secure in the safety and routine you know at Prime Time. Please inquire at your school about our camp program. We are always happy to answer your questions and address any concerns.

We hope to see you this summer!



20 Hackensack Road
East Rutherford, NJ 07073
Karl Frihart, Center Director
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40 Edgewater Place
Edgewater, NJ 07020
Setenay Bilukbash, Center Director
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410 Hudson Street
Hoboken, NJ 07030
Marcelle Abrams, Center Director
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650 From Road
Paramus, NJ 07652
Diane Eide, Center Director
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270 Airport Plaza
Farmingdale, NY 11734
Michelle Friedman, Center Director
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110 Crystal Run Road
Middletown, NY 10941
Eva Ramos, Center Director
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By Heather Marcoux for Motherly 3/21/2019

The term “snowplow parent” (also called “lawnmower parent”) is creeping into conversations, and like its predecessor, “helicopter parent” the phrase paints an unflattering portrait of a type of parent it tries to define. The phrase has been floating around the internet for years but was recently popularized by writers Claire Cain Miller and Jonah Engel Bromwichba, who, in a recent New York Times article, defined snowplow parents as “machines chugging ahead, clearing any obstacles in their child’s path to success, so they don’t have to encounter failure, frustration or lost opportunities.”

All of us want our children to be happy, successful and have opportunities, but the recent college admissions scandal shows what can happen when so-called snowplow parents go too far. Most of us don’t have $500,000 to spend clearing an effortless path to college for our children but plowing obstacles out of their childhoods can cost us even more. When we take all the hard bits out of the road to adulthood, our kids have no idea what to do once they arrive.

If we do everything for our kids, we rob them of the resiliency that children develop when they overcome obstacles, and of the important life skills they develop when they pick themselves up after a fall and pick up more responsibilities. And we also rob ourselves of a future in which we’re not parenting an adult.

snowplow parents

“Snowplow Parents” clear any obstacles in their child’s path to success, so they don’t have to encounter failure, frustration or lost opportunities.

Here are five lessons we can learn from snowplow parents:

1) We need to let our kids fail so that they can overcome
It is hard to see our children disappointed, hurt or sad when a choice they made backfires, but as one parent, Tunde Wackman, once wrote for Motherly, “I have to remind myself that consequences are gifts in disguise, though, not a dereliction of my motherly ‘duty’ to protect my children from challenges.”
If we pick up the blocks when they tumble, or correct their homework before they hand it in, or rush home to grab the book report they forgot, our kids don’t have the opportunity to learn from their mistakes, and more importantly, they lose an opportunity to learn that they can bounce back from one.

2) We need to say ‘no’ to our kids and let them feel their feelings
It can be hard to look at your crying child and tell them “no” knowing that a “yes” would protect them from feeling bad, but sometimes we’ve got to let them feel their emotions, even when it is hard.
“If we never take off the bubble wrap and rarely say no, our children may become incapable of tolerating or managing the inconveniences of life – they’ll demand instant gratification and, over time, develop impulse control issues,” Ilene S. Cohen, Ph.D., a psychotherapist, author and mom.
According to Cohen, “Research shows that children who have been overly protected from their own emotions lack a sense of agency over their own lives and are more prone to develop unfulfilling relationships in the future.”

When our child breaks their toy or drops their ice cream, rushing to buy a new one can numb the pain temporarily, but letting them feel the disappointment or frustration and teaching them that it is okay to feel that way also teaches them that these are feelings that they have the power to overcome.

3) We need to praise effort as much as results

Our children need to know that trying is important. We need to praise our children for doing things that are hard and tell them often that they can do hard things. This promotes a growth mindset, where kids know their abilities and skills
aren’t fixed and can grow with practice, and helps kids feel confident in their ability to overcome challenges. When a child is praised for not giving up, they’re more likely to keep going when times get tough.

4) We need to give our children increasing levels of responsibility

When it comes to household chores, like making the bed or loading the dishwasher, sometimes it feels like it would be more efficient if we just did it ourselves rather than letting a 3-year-old try, but we have to let them try. Even very young kids are capable of taking on small responsibilities, and it’s so much easier to start when they’re three than when they’re 22.

5) We need to get our kids thinking proactively

Dr. Laura Markham, founder and editor of advises that it’s not enough to tell our children to do something, we’ve got to train them to be thinking about what they need to do. “For instance, to the dallying child in the morning, instead of barking ‘Brush your teeth! Is your backpack packed? Don’t forget your lunch!’ you could ask, ‘What’s the next thing you need to do to get ready for school? ‘The goal is to keep them focused on their list, morning after morning until they internalize it and begin managing their own morning tasks,” Markham writes.
We all want to help our kids as much as we can, and give them the tools to succeed. But experts say it’s important to know when to stop, and that letting them make their own decisions – and mistakes – is essential. “The point is to prepare the kid for the road, instead of preparing the road for the kid.”


Toymaker Fisher-Price has recalled nearly five million of its Rock ‘n Play Sleepers after reports linked the product to baby deaths. The recall was announced by the US Consumer Product Safety Commission (CPSC) on Friday, April 13, 2019. On its website, the Commission said at least 30 infants had died in the sleeper model since its 2009 release.  In a statement, Fisher-Price owner Mattel confirmed the voluntary recall but stood by the product’s safety.  The CPSC said that it was aware of 10 infant deaths in the Rock ‘n Play that occurred when infants rolled from their back onto their stomach or side while unrestrained.  All 10 of the infants were at least three months old.

Fisher-Price had warned customers to stop using the sleeper once infants can roll over.  “While we continue to stand by the safety of all of our products, given the reported incidents in which the product was used contrary to safety warnings and instructions, we’ve decided in partnership with the Consumer Product Safety Commission (CPSC), that this voluntary recall is the best course of action,” Fisher-Price said.  The CPSC has estimated the recall affects about 4.7 million products.  It has urged consumers to stop using the sleepers immediately and to contact Fisher-Price for a refund.


children lounge chair

“Snowplow Parents” clear any obstacles in their child’s path to success, so they don’t have to encounter failure, frustration or lost opportunities.


It’s the end of the school year and our Pre-K classes will be transitioning to Kindergarten in the Fall. Our Centers are planning graduation celebrations so be sure you have batteries in your camera and lots of memory on your phone to document this special time for your family!

Hoboken End of Year Party! Friday, June 7 at 3:00 pm

E. Rutherford Thursday, June 13 at 2:00 pm

Paramus Friday, June 14 at 1:00 pm

Middletown Friday, June 21 at 2:00 pm

Edgewater Friday, June 21 at 4:00 pm

Farmingdale Friday, June 21 at 1:00 pm

kids jumping

Congratulations Pre-K Class of 2019!


girl scientist


child with magnifying glassA simple 4x or greater magnifying glass can provide easy, fun learning activities for your child. All you need are some interesting and common objects to start exploring. Magnifying glasses can be found online or at school supply stores, toy stores or most any store that sells general merchandise. If you child hasn’t used one before, first, just let him play around with it; kids love “just making things bigger”. Once he/ she learns how it works, begin to explore. Find something that is hard to see without the magnifier like the pattern of your fingerprints or a flower petal. What does your child now see that they haven’t seen before? Then, find other hard to see or interesting items to explore like a coin, leaf, seashell or a magazine. Look at them without the magnifying glass, then with the magnifying glass. What do they see that’s different?

You can take this activity anywhere since a magnifying glass is durable and fits in a pocket or bag. At the park, your child can look at the sand in the sandbox, blades of grass and tree bark. Encourage your child’s curiosity to explore more with the magnifier and to develop more vocabulary to describe all the new things they never saw before!