Our Story


Prime Time recognizes that the first six years of your child’s life involves their most rapid cognitive and physical development. Our Directors are college educated and hold advanced training in early child education. Our Teachers and Teacher Assistants strategically challenge each child’s physical and intellectual development with carefully selected and sensitively administered curriculum and materials. Together, our dedicated early learning teams ensure that every child at Prime Time receives the careful care, foundational learning and the skill sets that will prepare them for future school success.


Prime Time Early Learning Centers’ mission is to provide the finest child care and early learning education to every child we serve.  Our curriculum for each classroom reflects the most current educational research and is designed to assure that children develop all the socio-emotional, physical and cognitive skills necessary for their future school and life success.  All Prime Time centers offer an environment that is safe and loving, with a staff that is well trained, highly motivated and personally committed to each child’s well being and healthy development. Prime Time is dedicated to fostering harmonious home-school relationships through open communication with parents and to support the needs of the families and communities we serve to the very best of our ability.

Childcare in east rutherford NJ

From the beginning, Prime Time Early Learning Centers has focused on family. As one of the six tenets of our child care philosophy, “Family Owned, Family Focused”, instills the importance of providing a loving and enriching environment not only for the families of our enrolled children, but also for our employees. Our founder, Ricci Wasserman founded our first Prime Time Early Learning Center in Upper Saddle River, New Jersey in 1983.  Now, thirty five years later, Prime Time continues to specialize in providing quality child care by our well-trained staff.


Each Prime Time center has a Director who supervises day-to-day operations. All our Directors come to Prime Time with extensive experience in the field of early childhood education.

Marcelle Abrams, BA, MBA – Director; Prime Time Hoboken, 10 years experience
Diane Eide, BA – Director; Prime Time Paramus, 20 years experience
Eva Ramos, AA – Director; Prime Time Middletown, 25 years experience
Michelle Friedman, BA, CDA – Director; Prime Time Farmingdale, 19 years experience
Karl Frihart, BA – Director; Prime Time East Rutherford, 5 years experience
Setenay Bilukbash, BA – Director; Prime Time Edgewater, 8 years experience